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New eftpos brand campaign

Reporter
19 Apr, 2026
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Rachel St Clair
Reporter
19 Apr, 2026
Add us as a preferred source on Google
Australian Payments Plus (AP+) has launched a new eftpos merchant brand campaign, coinciding with the 42nd anniversary of the first electronic card payment.
New eftpos brand campaign
General Manager of Brand, Marketing and Communications at AP+, Charissa Brooks, says the new campaign focuses on two key strengths: eftpos as Australia’s trusted domestic payments network, and its role in enabling more cost-effective payment options.

Australian Payments Plus (AP+) has launched a new eftpos merchant brand campaign, coinciding with the 42nd anniversary of the first electronic card payment.

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