Afterpay’s stadium deal signals an aggressive return to the market, with Square by its side

Warwick Ponder
Editor
27 May, 2026
After cutting its local workforce and settling into Australia’s new Buy Now Pay Later regulatory regime, Afterpay is fighting for a bigger slice of the market with a massive stadium sponsorship, going toe to toe with PayPal and the banks.
Afterpay’s stadium deal signals an aggressive return to the market, with Square by its side

After cutting its local workforce and settling into Australia’s new Buy Now Pay Later regulatory regime, Afterpay is fighting for a bigger slice of the market with a massive stadium sponsorship, going toe to toe with PayPal and the banks.

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