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PayDay News | Australian Payments News

Strapped for cash? Sports sponsorship payments influence that never shows up in the register

Senior Business Correspondent
14 Jan, 2026
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Michael Sainsbury
Senior Business Correspondent
14 Jan, 2026
Add us as a preferred source on Google
The major card schemes and big banks are ubiquitous in their sponsorship of Australia’s major sporting codes and events but hide behind the sporting codes administrators as they wield influence.
Strapped for cash? Sports sponsorship payments influence that never shows up in the register
The sport of payments - Westpac logos loom large at the cricket, while CBA boss Mat Comyn (right) dons Football Australia apparel and Mastercard backs the “priceless” benefits of the Australian Open. Background image credit: cottonbro studio.

The major card schemes and big banks are ubiquitous in their sponsorship of Australia’s major sporting codes and events but hide behind the sporting codes administrators as they wield influence.

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