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PayDay News | Australian Payments News

The great loyalty shake-up: Australia’s biggest brands rewire rewards

Senior Business Correspondent
4 Mar, 2026
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Michael Sainsbury
Senior Business Correspondent
4 Mar, 2026
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Australia's loyalty landscape is being redrawn by regulatory pressure, cost-of-living anxiety and a retail data goldrush where every payment is a data point that’s sold and shared.
The great loyalty shake-up: Australia’s biggest brands rewire rewards
Qantas has made "the most significant changes to status in the program's history", with Qantas CEO Vanessa Hudson saying it represents a new era for the Frequent Flyer program in the face of a changing loyalty landscape.

Australia's loyalty landscape is being redrawn by regulatory pressure, cost-of-living anxiety and a retail data goldrush where every payment is a data point that’s sold and shared.

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