LOGIN
SUBSCRIBE
UPGRADE
LOGOUT
Open menu
PayDay News - Payments Industry News Australia
Got a story
to share?
Open menu
LOGIN
SUBSCRIBE
UPGRADE
LOGOUT
PayDay News | Australian Payments News

The great loyalty shake-up: Australia’s biggest brands rewire rewards

Senior Business Correspondent
4 Mar, 2026
Add us as a preferred source on Google
Michael Sainsbury
Senior Business Correspondent
4 Mar, 2026
Add us as a preferred source on Google
Australia's loyalty landscape is being redrawn by regulatory pressure, cost-of-living anxiety and a retail data goldrush where every payment is a data point that’s sold and shared.
The great loyalty shake-up: Australia’s biggest brands rewire rewards
Qantas has made "the most significant changes to status in the program's history", with Qantas CEO Vanessa Hudson saying it represents a new era for the Frequent Flyer program in the face of a changing loyalty landscape.

Australia's loyalty landscape is being redrawn by regulatory pressure, cost-of-living anxiety and a retail data goldrush where every payment is a data point that’s sold and shared.

Subscriber article

This article is available to PayDay News subscribers.

Subscribe to continue reading
PAYDAY NEWS ANNIVERSARY EDITION

trending

Visa credit hits 1%, the largest annual fee rise of any scheme
Visa's average credit card merchant fee reached 1.00% in the June quarter, the highest since the RBA began publishing fees by scheme, and up five basis points over
Banktech, Next Payments ride cash wave as no surcharge bill shock looms
The end of card surcharging on October 1 has merchants across Australia looking at ways to hand out and handle more cash.
The Interchange Bench
On The Interchange Bench this week, Brazil’s A2A network draws a tariff, a fake Matt Comyn offers us US $35 million in a Whatsapp scam, former RBA payments
CBA says payments resilience now a competitive advantage as geopolitical risks grow
The Commonwealth Bank says escalating geopolitical tensions, cyber threats and artificial intelligence are transforming operational resilience from a compliance obligation into a competitive advantage for financial institutions and
Reforms converge to reshape PayTo protections as demand for card alternative grows
Three reforms are converging to strengthen PayTo, delivering stronger consumer protections, clearer fraud liability and greater confidence in account-to-account payments as merchants search for trusted, low-cost alternatives to

RELATED STORIES ▸

Visa credit hits 1%, the largest annual fee rise of any scheme
Visa credit hits 1%, the largest annual fee rise of any scheme
Visa credit hits 1%, the largest annual fee rise of any scheme
Visa's average credit card merchant fee reached 1.00% in the June quarter, the highest since the RBA began publishing fees ...
ATO confirms card payments review, with Amex ban talk rife
ATO confirms card payments review, with Amex ban talk rife
ATO confirms card payments review, with Amex ban talk rife
After pushing the Reserve Bank of Australia (RBA) to allow a surcharge ban, card schemes have already been ejected from ...
NAB, MyCard lift card fees, Coles cuts rewards as RBA date looms
NAB, MyCard lift card fees, Coles cuts rewards as RBA date looms
NAB, MyCard lift card fees, Coles cuts rewards as RBA date looms
CBA modelling has put Amex and other three-party schemes as the biggest winners from the Oct. 1 interchange caps, as ...
HSBC retail exit leaves future of Australian credit card portfolio in limbo
HSBC retail exit leaves future of Australian credit card portfolio in limbo
HSBC retail exit leaves future of Australian credit card portfolio in limbo
Just weeks after being slapped with a $35 million fine for failing to protect scam victims, HSBC's decision to exit ...
No need for myki – Victoria’s buses complete the $2 billion tap puzzle
No need for myki – Victoria’s buses complete the $2 billion tap puzzle
No need for myki – Victoria’s buses complete the $2 billion tap puzzle
Better late than never. Victorians and visitors to the Garden State no longer need to struggle with myki. From this ...
Merchants asked to “sign up blind”, as debit becomes the schemes’ next battleground
Merchants asked to “sign up blind”, as debit becomes the schemes’ next battleground
Merchants asked to “sign up blind”, as debit becomes the schemes’ next battleground
With credit rates set to contract more sharply than debit, US-based schemes Visa and Mastercard have renewed incentive to offer ...

Got a story to share?

Get in touch with PayDay News today!
Click here to email us

Topics

Advertising Enquiry

Fill out the form below, and we will be in touch shortly.

Contact Information

Got a story to share

Fill out the form below, and we will be in touch shortly.

Contact Information