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PayDay News | Australian Payments News

Two-thirds of Aussie businesses embracing “social selling”

Reporter
6 May, 2026
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Rachel St Clair
Reporter
6 May, 2026
Add us as a preferred source on Google
Social commerce is on the rise with both consumers and businesses turning to the platforms to buy and sell goods, according to a new study from PayPal.
Two-thirds of Aussie businesses embracing “social selling”
PayPal Australia Head of Business Marketing, Josh Grech says, “The numbers tell a clear story, social selling has moved from experiment to expectation for Australian businesses”.

Social commerce is on the rise with both consumers and businesses turning to the platforms to buy and sell goods, according to a new study from PayPal.

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